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Saturday, December 11, 2010

Marketing a Hotel Online In a Struggling Economy

In a struggling economy, businesses slow down. This is especially true for hotels as their growth is directly related to the health of the economy. Consequently, your marketing budget shrinks and you need to be careful about how to spend your marketing budget wisely. In other words, identify what marketing methods work, and what don't. It is more important than ever that you pay attention to your return on investment (ROI).

In 2008, 37%-38% of all hotel bookings will be generated from the Internet (one-third in 2007, 29% in 2006). At least another third of all hotel bookings will be influenced by the Internet, but done offline (call center, walk-ins, group bookings, etc). All major hotel brands are already generating an excess of 40% of the (CRS) bookings via their brand websites. By the end of 2010, over 45% of all hotel bookings will be completed online.
The internet has surfaced as the leader in travel and hotel sales. It has established itself as the most important distribution and marketing channel in the hospitality industry. Since this is the case, it only makes sense for you to give some serious thought and planning to Internet-related campaigns in your hotel's marketing mix. In other words, when your marketing budgets shrink, you could benefit by accentuating your online strategy versus offline strategy. The bonus is that Internet marketing is almost totally measurable, which allows for quick evaluation and continual adjustments to improve results.
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The primary objective of all your online marketing efforts should be to attract the right visitors to your web site and to encourage them to make a reservation. Of course, bringing more and more visitors helps in brand building exercise too. There are several ways to promote your website online. Below we list just a few of them.
Hotel Internet marketing starts and ends with the hotel website. The hotel website has become the first, the only and in many cases — the last point of contact with the travel consumer. It is only natural that creating and enhancing the hotel website should be the top priority. The objective is to create an attractive look and feel; and at the same time make sure that the website is content/feature rich so that it provides required information to its visitors.
Most of the hoteliers are content with having a web site as the sum- total of their Internet marketing efforts. Whereas the fact is that having a website is just a starting point and not the end. Once you have a well designed website in place, it is crucial that you promote it or market it online. What's the point in spending all that time and effort to create a website which brings in tiny amount of visitors? If promoted properly, your website can generate substantial amount of leads and reservations for your hotel.
You need to keep a close eye on latest trends and usability enhancements and accordingly enhance the website at regular intervals. However, more often than not, it doesn't happen. A fine example could be the screen resolution with which websites are designed. We noticed that a lot of websites still cater to 800x600 pixels screen resolution (perhaps, even less) whereas the current trend is that more and more computers are using a screen size of 1024x768 pixels or more. Therefore, a substantial amount of web page real estate is going wasted.
Another example could be that of images and graphics used on websites. Many hoteliers don't realize that today, Internet users have a lot more bandwidth/internet speed at their disposal than what they had a couple of years ago. Still, many websites continue to use small sized, highly optimized graphics, thereby compromising on quality and presentation. These are just a couple of examples. There are several other factors contributing to websites being archaic – verbose content copy, poorly done virtual tours, confusing navigation, and other redundant elements.
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Inilah 3 Langkah Mudah Menghasilkan Uang Dari Internet Klik Disini
Inilah 3 Langkah Mudah Menghasilkan Uang Dari Internet Klik Disini